https://liffencreative.com www.liffencreative.com Sun, 02 Oct 2022 19:05:30 +0000 https://liffencreative.com en https://liffencreative.com/This-guy Fri, 08 Mar 2019 10:59:28 +0000 www.liffencreative.com https://liffencreative.com/This-guy Nice to meet you, I’m Pete... &nbsp;...a passionate creative thinker and leader with over 18 years experience making campaigns and content for the world’s biggest brands. I’ve worked in some of the best advertising agencies in London, in every type of agency there is and have also built an agency from the ground up. Making me a truly multi-disciplined creative. I believe that simple, insight-driven ideas are the best, that clients buy people before they buy anything else, and that company culture is as important as the work we produce. I am currently the Executive Creative Director of Footballco, and have previously held positions at Publicis London, WCRS, Saatchi &amp; Saatchi, Red Bull and Iris.&nbsp; &nbsp; https://liffencreative.com/BT Sun, 02 Oct 2022 09:09:54 +0000 www.liffencreative.com https://liffencreative.com/BT BT - PICCIDILY LIGHTS LIVE CODING We took over the world-famous Piccadilly Circus, in a one day activation that showed children how to code by creating their own avatars on a bespoke app.&nbsp;These avatars were displayed on the iconic screens at the London landmark, seen by the 273,972 people who pass through Piccadilly Circus every day. The activation is part of BT’s biggest brand campaign in 20 years, “Beyond Limits”, where we highlighted the fact that BT are helping 5 million school children learn coding skills through its ‘Barefoot’ tech education programme. https://liffencreative.com/EE-Wembley-Cup Tue, 05 Mar 2019 10:59:29 +0000 www.liffencreative.com https://liffencreative.com/EE-Wembley-Cup THE EE WEMBLEY CUP In 2018 there were two major football tournaments that gripped the nation. One involved a waistcoat. The other saw the biggest influencers in the country redefine the beautiful game for the YouTube generation. The results on the pitch I had nothing to do with. The rest was conceived, written and directed by yours truly. Over 20 million fans watched the live final (more than any other Premier League match that weekend) and to date the series has amassed 150m+ views. https://liffencreative.com/HEINEKEN Wed, 21 Sep 2022 21:17:47 +0000 www.liffencreative.com https://liffencreative.com/HEINEKEN HEINEKEN - BACK THE BARS. A global initiative to help bars stay afloat during the COVID-19 pandemic. Along with our colleagues in Brazil and Italy, we launched a campaign across 20 global markets encouraging people to buy a beer now to drink later in a bar. The project, supported by an ad campaign, enabled people to buy a beer online which they could drink later at their favourite bar, with Heineken matching each purchase with a donation. https://liffencreative.com/Sony-Music-Listen-Without-Prejudice Sun, 19 Nov 2017 13:46:54 +0000 www.liffencreative.com https://liffencreative.com/Sony-Music-Listen-Without-Prejudice SONY MUSIC - LISTEN WITHOUT PREJUDICE 27 years after it was originally released and the message behind George Micheal’s&nbsp;'Listen Without Prejudice' couldn't be more relevant. This campaign uses a number of monochrome words and statements which often engender prejudicial reactions, like 'addict' and 'gay', before revealing their connection to the himself. Supplementing this is a contrasting execution which, rather than challenging viewers to confront their preconceptions, simply celebrates the singer's legacy. It was awarded ‘best music campaign’ in 2018 and more importantly got George back to number 1. <img width="1131" height="791" width_o="1131" height_o="791" data-src="https://freight.cargo.site/t/original/i/3e9e58e515383fc084e7f66347a00e74c169bef728458b2f6e3a1f787f31402c/Screen-Shot-2017-11-20-at-09.52.11.png" data-mid="29356648" border="0" src="https://freight.cargo.site/w/1000/i/3e9e58e515383fc084e7f66347a00e74c169bef728458b2f6e3a1f787f31402c/Screen-Shot-2017-11-20-at-09.52.11.png" /> <img width="1296" height="645" width_o="1296" height_o="645" data-src="https://freight.cargo.site/t/original/i/a02f350d80f1941b7eb2e1589a42bb7455aa7f571bfcebfeb7c0b5cb2ee7068d/Screen-Shot-2017-11-20-at-09.51.45.png" data-mid="29356647" border="0" src="https://freight.cargo.site/w/1000/i/a02f350d80f1941b7eb2e1589a42bb7455aa7f571bfcebfeb7c0b5cb2ee7068d/Screen-Shot-2017-11-20-at-09.51.45.png" /> https://liffencreative.com/Sony-Music-Big-Issue-wrap Tue, 05 Mar 2019 15:02:47 +0000 www.liffencreative.com https://liffencreative.com/Sony-Music-Big-Issue-wrap &nbsp; &nbsp; SONY MUSIC - BIG ISSUE WRAP&nbsp; George Michael was a life-long philanthropist and gave generously to the Big Issue. So when they heard that Sony were doing a campaign for the re-release of ‘Listen Without Prejudice’, they wanted something special for their front cover. What I gave them instead was two stories brought to life across both covers.&nbsp; &nbsp; &nbsp; &nbsp; <img width="463" height="652" width_o="463" height_o="652" data-src="https://freight.cargo.site/t/original/i/affc45099ef6264a148d797b02f03435cd258d53725eae3ecee66ae5d6473c5c/Screen-Shot-2017-11-20-at-09.50.19.png" data-mid="36965368" border="0" src="https://freight.cargo.site/w/463/i/affc45099ef6264a148d797b02f03435cd258d53725eae3ecee66ae5d6473c5c/Screen-Shot-2017-11-20-at-09.50.19.png" /> <img width="985" height="694" width_o="985" height_o="694" data-src="https://freight.cargo.site/t/original/i/28597df99cc938fe787a17a51e8885470cec08c4f04044cbd0a5df5ecc3dc773/Screen-Shot-2019-03-06-at-11.59.47.png" data-mid="36965431" border="0" src="https://freight.cargo.site/w/985/i/28597df99cc938fe787a17a51e8885470cec08c4f04044cbd0a5df5ecc3dc773/Screen-Shot-2019-03-06-at-11.59.47.png" /> <img width="1179" height="597" width_o="1179" height_o="597" data-src="https://freight.cargo.site/t/original/i/994651c6802b74d2899d1d9e7b7c981f2abca96e19993456ca595dc66816fa26/Screen-Shot-2017-11-20-at-09.50.09.png" data-mid="36965687" border="0" src="https://freight.cargo.site/w/1000/i/994651c6802b74d2899d1d9e7b7c981f2abca96e19993456ca595dc66816fa26/Screen-Shot-2017-11-20-at-09.50.09.png" /> https://liffencreative.com/Under-Armour Sun, 02 Oct 2022 10:34:29 +0000 www.liffencreative.com https://liffencreative.com/Under-Armour UNDER ARMOUR - KANO x ANTHONY JOSHUA As a celebration of that memorable fight between Vladimir Klitschko and Anthony Joshua, we created this spot for Under Armour, who collaborated with Kano to create this spoken word piece commemorating the win. https://liffencreative.com/OLD-El-PASO Sun, 02 Oct 2022 19:05:30 +0000 www.liffencreative.com https://liffencreative.com/OLD-El-PASO OLD EL PASO - TORTILLA POCKETSCampaign to launch OEP latest product innovation - a tortilla with a bottom. TV campaign was accompanied by the #mess-free challenge on social to further drive awareness of the product.&nbsp; https://liffencreative.com/Kids-Company Mon, 27 Oct 2014 12:03:30 +0000 www.liffencreative.com https://liffencreative.com/Kids-Company KIDS COMPANY - PAYROLL GIVING Would you give a someone a job from the wrong side of the tracks, even if it wasn’t their fault? What about a donation? What if that donation could actually improve their chances of getting employed (by you or anyone else) in the future? This campaign targeted HR professionals and large corporations with CVs telling the story of a child’s life gone terribly wrong on one side, and on the other a life full of achievement.&nbsp; <img width="986" height="692" width_o="986" height_o="692" data-src="https://freight.cargo.site/t/original/i/94fa27671eaaafa223e05cee3eef7d035ade2ed0bdb9fc36013289209b95965c/Kids_o.jpg" data-mid="29356664" border="0" src="https://freight.cargo.site/w/986/i/94fa27671eaaafa223e05cee3eef7d035ade2ed0bdb9fc36013289209b95965c/Kids_o.jpg" /> <img width="708" height="964" width_o="708" height_o="964" data-src="https://freight.cargo.site/t/original/i/358622553dfddefed15c966d661186fb8564ae5a6004702df884d173e3ecc2dd/CV_-KIDS-CO-1.jpg" data-mid="29356665" border="0" src="https://freight.cargo.site/w/708/i/358622553dfddefed15c966d661186fb8564ae5a6004702df884d173e3ecc2dd/CV_-KIDS-CO-1.jpg" /> <img width="708" height="964" width_o="708" height_o="964" data-src="https://freight.cargo.site/t/original/i/bca4faaf9b6844c52bb1ecd06ddd29a1ac3afcdfe570e9b41e5b28ebc253360f/CV_-KIDS-CO-2.jpg" data-mid="29356666" border="0" src="https://freight.cargo.site/w/708/i/bca4faaf9b6844c52bb1ecd06ddd29a1ac3afcdfe570e9b41e5b28ebc253360f/CV_-KIDS-CO-2.jpg" /> https://liffencreative.com/McCoy-s-The-Rio-Local Thu, 23 Oct 2014 20:26:31 +0000 www.liffencreative.com https://liffencreative.com/McCoy-s-The-Rio-Local McCOYS - THE RIO LOCAL In 2014 this digital campaign gave football fans the chance to have their local pub rebuilt in Rio, before being flown out there for the duration of the tournament. We recruited the nation’s most-loved landlord, Al Murray, to spread the word, whilst locals fought their pub’s case on social. &nbsp;&nbsp;