Pete Liffen: Creative Director & Copywriter 


A selection of branded content and editorial features from my current role as Executive Creative Director at Footballco. 

GOAL’s first TVC annoucing the arriving and meaning behind the brand’s new positioning - This Is Everything.

BOX 2 BOX - Our new player-led editorial format 

A series of branded content films for FIFA 22, bringing to life the power of positioning to a South American audience. 

A film to annouce GOAL apparel arriving in FIFA Volta as a wearable.

Matchday Mothers - a series of films for Santander celebrating female fans of the Copa Libertadores and the progressive spirit of the Footballcan campaign.  

Teaser from the Fan vs Facts content series that we shot for Mastercard to align with their ‘Possible’ brand campaign and Champions League sponsorship. 

Tiktok content to annouce the arrival of Adidas’ lastest product and split decsion making that makes all the differecne if you want to be a baller.