When you walk into any Superdrug store it immediately feels different to its competitors. The staff are friendlier and more helpful. The product range is vast and inexpensive. And they also offer a range of services you won't find anywhere else. So I focused on the positive emotions this evokes in the brand's customers and 'That Superdrug Feeling' was born. Below is a series of own brand and offer-led executions, as well as a 50th birthday campaign.