Pete Liffen: Creative Director & Copywriter 
      


STANDARD LIFE - MASTER YOUR DREAMS


I created a series of short online films for Standard Life featuring (the then) World Number 2, Andy Murray, entitled ‘Master Your Dreams’. The films highlighted what values the two of them share - a commitment to excellence and a never ending ambition - and fortunately for both of them, Andy went on to win Wimbledon that year.



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