SONY MUSIC - LISTEN WITHOUT PREJUDICE
27 years after it was originally released and the message behind George Micheal’s 'Listen Without Prejudice' couldn't be more relevant. This campaign uses a number of monochrome words and statements which often engender prejudicial reactions, like 'addict' and 'gay', before revealing their connection to the himself.
Supplementing this is a contrasting execution which, rather than challenging viewers to confront their preconceptions, simply celebrates the singer's legacy. It was awarded ‘best music campaign’ in 2018 and more importantly got George back to number 1.