Pete Liffen: Creative Director & Copywriter
RED BULL GIVES YOU RIIIIINGS
At the Tokyo 2020 Olympic Games, Red Bull will have more athletes competing than ever before, but they won’t be an official sponsor.
The client’s brief was to hijack the games in a way only Red Bull could.
My response was to change one letter of what is arguably one of the most recognised tag lines on the planet.
Sadly, “no”, was the legal team’s response to my response.
Running on Cargo