McCOYS - THE RIO LOCAL
What’s the next best thing to watching the World Cup in the stadium? Watching it in your local with your mates, right? Wrong. In 2014 this digital campaign gave football fans the chance to have their local pub rebuilt in Rio, before being flown out there for the duration of the tournament. We recruited the nation’s most-loved landlord, Al Murray, to spread the word, whilst locals fought their pub’s case on social.