Pete Liffen: Creative Director & Copywriter 


Would you give a someone a job from the wrong side of the tracks, even if it wasn’t their fault? What about a donation? What if that donation could actually improve their chances of getting employed (by you or anyone else) in the future? This campaign targeted HR professionals and large corporations with CVs telling the story of a child’s life gone terribly wrong on one side, and on the other a life full of achievement.