Pete Liffen: Creative Director & Copywriter 
      


HEINEKEN - CHEERS TO ALL FANS.


‘Cheers To All Fans, men included’ is a campaign for Heineken to celebrate the Women’s 2021 Champions League, its fans and the amazing achievments of the tournament’s best players. The campaign hero film is accompanied by a web takeover of GOAL.com to create the world’s first football site for the UCL where statistics have no gender bias.