Pete Liffen: Creative Director & Copywriter 
      


THE EE WEMBLEY CUP


In 2018 there were two major football tournaments that gripped the nation. One involved a waistcoat. The other saw the biggest influencers in the country redefine the beautiful game for the YouTube generation.

The results on the pitch I had nothing to do with. The rest was conceived, written and directed by yours truly. Over 20 million fans watched the live final (more than any other Premier League match that weekend) and to date the series has amassed 150m+.